Redbird Communications is an advertising agency that has previously done all kinds of marketing for all kinds of clients, but is now specializing in social causes – ie, marketing information, ideas, and services for ‘healthy people, healthy places’. We have created a major campaign on stroke awareness (TV, radio, print collateral, and special events) for the Heart and Stroke Foundation of BC & Yukon; commercials about adoption for the provincial government; and are currently doing a brand makeover for Immune System Management, a company that creates customized amino acid supplements for optimum wellness. On the ‘healthy places’ side of the equation, we work with BC Hydro to develop energy conservation campaigns for their top users of electrical energy. We also walk the talk, by ensuring that our own work environment is healthy for people and planet. Having said that, we don’t want an earthy, folksy, ‘green’ visual theme. We are sophisticated marketers and our website needs to look clean, polished and professional, without being flashy or tech-y.
CEOs, COOs, VPs of Marketing, VPs of Sustainability, government, non-profits, utilities, manufacturers of health products, forward-thinking organizations with a focus on health and sustainability
a new visual theme for our home page that reflects our new positioning:
"Top-flight marketing for healthy people, healthy places"
use our logo and these colours:
For Web (RGB) Red - 211 / 18 / 69, Blue - 93 / 135 / 161
For Web (HEX) Red - D3 / 11 / 45, Blue - 5D / 87 / A1
Subtle tie-in with company name would be nice, but don't overdo it.
slogan: Top-flight marketing for social causes
menu bar: home / about us / raising awareness / changing behaviour / portfolio / agency blog / contact us
Redbird Communications is a Canadian agency specializing in social marketing. We help our clients create healthy people and healthy places, by raising awareness and changing behaviours.
We raise awareness with mass media, individualized media, and online and offline advertising tactics. We earn media coverage for our clients with public relations and special events. Our concepts engage our target audiences emotionally, and our executions enlighten them.
We change behaviour with pledges, prompts, norms, and incentives. We find the common enemy, the barriers and benefits, and the ways to make the desired behaviours fun. Our workshops get buy-in from stakeholders, and our campaign plans are creative and measurably effective.
If you’re looking for marketing or branding assistance, poke around the site to learn more about Redbird, and check out our agency services -- from brand workshops, energy conservation programs, non-profit strategies, and marcom (marketing communications) plans, to radio, TV, and viral videos.
Twitter Facebook RSS icons
optional: video file or portfolio pieces (see existing website) -- These could probably be moved deeper into the site and kept off the home page.
Needs a fresher, more engaging, more sophisticated look. We're changing our focus so we won't be including all of our creative work; concentrating on the theme of healthy people, healthy places.