Profit Point (http://www.profitpt.com) was founded in 1995 by two supply chain optimization experts working at Rohm and Haas Company, a Fortune 200 chemical manufacturing company. As a leader in supply chain technology implementation, Profit Point has grown to the forefront of delivering optimization solutions across a breadth of industries and functions.
This will be the company's 3rd website design. Although the current site encompasses most of the key features that are needed, we are moving the site to WordPress and want to take this opportunity to redesign the look and feel.
Although we are a predominantly service-focused firm, we do offer software that is complementary to our services. Our website should maintain a clear focus on our service offerings over our software.
The winning design will deliver a professional look and feel that fits well with the company's logo and business lines.
Our target audience includes CEO, COO, VP and Director level employees at large multi-national manufacturers and medium-sized companies. These executives select Profit Point because of our deep expertise in supply chain optimization.
Although we have no interest in emulating their website, our target audience is comparing our services to other leading consulting firms. Consider reviewing these sites for benchmarking purposes:
We have a strong preference for a clean, professional design. Sites that look busy will be disqualified.
The winning design will be converted by the company to a WordPress theme with multiple templates and will include each of the following:
- Home page - this page will have a unique design and act as a gateway page for new prospective clients. The goal is to provide an outline for the extensive products and services offered by the company.
- Internal pages - these pages will share a common design, but may feature unique images (e.g., a header graphic) for each of the following pages: Services, Software, Solutions, About Us, Blog, Client login
Navigation should mirror current outline and should be tabless. Changes to the navigation layout will be considered to improve usability.
In addition, these elements should be integrated in to the internal page designs and in to the home page where noted with an asterisk (*):
Contact Us call-to-action *
Client logo element *
Published articles *
Blog categories *
Recent blog articles *
Newsletter sign up
Twitter/RSS icons *
Other requirements include:
San serif fonts
Clear breadcrumb navigation/link structure to improve context and usability. See examples under #3 and #5 at http://tinyurl.com/codg9w
Footer links to all products and services
Optimize for load speeds
Designers are free to select other images from iStock (http://www.istock.com), which the company will purchase if the design is selected