The purpose of the web site is launch a paint business and its products into a new market.
The predominantly thirty something female audience will be looking to re-invigorate their home by repainting it and will be encouraged to express their individuality through the use of colour.
The site needs to build belief and trust in this new and unknown business by showing that it is a credible business with a significant history and pedigree, and that it is an expert and socially and environmentally responsible innovator in paint and colour.
While the business is typically seen as a sophisticated leader in its field the site needs to reflect a shift in its consumers tone and personality that is not typical of most paint web sites. Our core values are self-expression, freedom of choice, an exhilarating experience that you can be proud of, and the personality is relaxed, humorous, and approachable.
The site needs to surprise and delight with its use of colour, and needs to encourage you as its audience to do the same.
What we are looking for:
What we are looking to get out of this contest is the designer that nails the general structure and vibe of this brief by creating an attractive and useable home page. We will take the output of this project and refine this in a separate project with the winner.