VRS by Victoria
VRS by Victoria is my designer jewelry label.
Please read the attached document " VRS by Victoris.com final"
Our customers are interested in the unique item, as it reflects their personal style. Many of our pieces are bold, hence they do not speak to traditional femininity, but rather a stronger and bolder modern woman. Every piece is handmade and unique., reflecting the value in things that have been touched by human hands.
Our buyer is educated, well-travelled, visually sophisticated, with an income that supports her style panache. These are some examples of the “type” of woman:
The young professional woman, highly aware of current fashion trends, with a strong desire to acquire symbols of success, and to be fashionable.
The established career woman who has achieved a high level of personal success and insists upon quality and design saavy in all areas of her life.
The socially active woman with a busy schedule of family and community commitments whose elegant personal appearance is a high priority.
Jewelry engages the senses, anchors the intellect, and gives a woman, to herself, what she wants.
I will be showing a total of 15 pieces on this website. Later I will sort by "collection," and have images. For now, the design needs to make a small number of pieces special. The site cannot be commercial, but should entice you to buy.
to see our signature earrings.
My logo needs a little bit of refinement. I am happy with it, overall, but I think it is rather basic and it needs to be contextualized within the look and feel of the website. I am open your input and/or inspiration in this regard but you do not have to refine the logo. If you DO decide to play with the logo: refinement only, for example, scale, color *subtle*, graphics. It does not need re-design. The key here is integration.
The wining design will be simple, yet unique, with elegance, simple functionality. The wining design will look tight, professional, and slick, without bells and whistles. It should complement the jewelry and look cohesive. It will look rich yet understated / sophisticated. I will need all the files in a layered PSD file. The logo should be a separate file. I will be generating a postcard promo from the website as well.
Colors of my jewelry: Gold, Silver and chocolate (look up chocolate gold on the internet).
Here are some websites that I like: