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FIRST thing i would like to stress, do not do the bare minimum, I'm pretty much giving everyone total control over the colors, layout and so on. So just make a nice design that you think would represent my company well. Just combine traditional ad-networks and Video Game style.
I'm starting an advertising network that represents Video Game websites. Main page will have a few lines about the company, a few lines for publishers and a few lines for advertisers.
The site will have - Home page - Advertisers - Publishers - About - Contact.
I will get the home page out of the way then I will need a rough look for the content pages.
In order to receive the money I will send you the text that will go on the site and you must put it in, so basically I know what my finished site will look like.
Ive run many contests here, sold sites, domains and have had a very good history so you do not need to be worried about that side of things.