Those of you familiar with my past competitions may recall a logo development contest I launched for a search engine called Realtime Search (RTS). (Realtime Search can be found here… http:www.realtimesearch.com.au).
In essence, Realtime search is where the search engine provides search results from what people are saying 'now' about a particular topic as opposed to what was archived by a major search engine yesterday, last week or last month.
As mentioned in the original RTS brief the ‘simple’ search engine was always planned to be part of a broader search project and eventual development of a global site with content localised to the region of the user accessing the site.
Realtime Search has since gone on to be a rewarding venture for Whodeani and the interest surrounding it continues to grow.
With its success we are now set to launch Realtimr.com, a global version of the search engine.
Realtimr is targeted at users of the fast growing social media space. That is users of Twitter, MySpace, Facebook, Friendster, Tagged, Bebo, Hi5, Flickr, Youtube etc... whom are familiar with and 'like' user generated content but have no way of easily searching through this vast amount of constantly changing data.
Realtimr will also be aimed at regular web users who seek up to the minute 'subjective' content on everything from the latest movie reviews through to public interest stories unfolding in realtime (like the current political turmoil in Tehran.)
I require a) a sleek home page b) a sleek SERP (Search Engine Results Page) c) take the current RTS logo and rework for Realtimr.
It will be helpful for you to refer to original brief for Realtime Search http://99designs.com/contests/19525/brief as Realtimr should have a similar flavour and overall feel to the current RTS logo.
Though the Realtimr home page and SERP’s should come from the same conceptual elements, they are not to simply be a clone with slight variations.
The 'Realtimr' logo needs to stand-alone and ‘not’ include the URL (that is I want 'Realtimr' as a logo... not 'realtimr.com' as a logo.
Would like the overall design to be colourful, warm, fun but sleek and sexy. More Twitter Search than Google Search.
Very fond of many of the logo's/brands that exist in the broader 'Twittersphere'.
Visually needs to convey difference between 'realtime' and (for want of a better term) 'regular' search.
Don't want any imagery or elements that are 'lifted' from existing search brands. That includes Dogs, Magnifying Glasses and Binoculars. The key elements here are 1st 'Realtime... then 'Search'.
Do not want the logo to look like any existing search or social media brand.
I would like a logo that looks like its DNA is from the broader social media space... but not a copy or something that too closely resembles an existing logo.