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We are a trend and niche finding software that operates in the b2c space and we are looking to develop the site into b2b site. BUT, we are in PHP and I need to keep all categories and links for SEO stuff.
http://www.marketmesuite.com Love the feel, but where the buy now and view tour is I would put an optin box for email and zip in exchange for a free 24 preview of our software...
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I would like to do a homepage right now that is more web 2.0 friendly, but keep the main idea of engaging the client and offering an piece of value in exchange for an email. I love the look of http://www.marketmesuite.com and I would like to build out something like that only having in optin form for our free report worked in above the fold or video. We need an updated look, while keeping all of our SEO based links and such. The goal of the homepage and the "above the fold" is to get the client to click a video and also put in an email address for a free 24 hour membership pass. Instead of free report, we are going to switch to a free 24 hour trail of our software in exchange for an first name, last name, zip and email...
We also need to work in a new section called Training Videos, as well as the current categories on the site.
Just looking to take the site from a 1992 look to present day, more b2b feel. The goals of the homepage, especially above the fold is to encourage the video to be watched and to put an email address in to build a lead list..but , the challenge is to do this in a professional, least intrusive or offending way..
Wanted to add that consulting will be part of our B2B so adding a CONSULTING area to the page, whether you stick with tabs, or buttons, symbols should be added...