Old shop: http://www.cake-company.de/shop
A very good idea - new design - gives http://www.tchibo.de
The main products are decoration goods for cakes like to be seen in the link:
Out of a usability test the clients (mostly ladies) want more detailed information, helpfunctions in processing the decoration, communities as a cake decoration club and more description to the products.
The mainstream of this new shop: EMOTION
The target of this new shop: Placement of all products in party equipment
The specialty of this new shop: Possibility to buy in a theme (for example: soccer or motor racing...)
A bit about us: WUB consulting serves websites, shops and communities with a bit more than 1000 pages.