Please see attachments for advice. Especially the Touch and Feel Sheet and the New Logo Design.
We want our brand and website identity to express an image of the youthful, energetic company that we are, built on a solid and reliable foundation.
We are a B2B company and our target demographic is both male and females 20-55 years old. We are trying to get more of our customers to use us as an e-commerce site but we need to make it easy for them.
Attributes that define our brand would include (in no particular order):
We want the site design to reflect our commitment to a level of trust and reliance with our customers within a larger context of being up to date on trends and fashionable items. We want to be known for being exciting yet a highly reliable source for gemstones.
Our color palette may include white, orange, green and grey but we are finalizing a logo which is attached here to see. A hint of ruby red or orange may also be involved. The color should show a sense of youthful energy with rock solid reliability. We want to find the right balance in our color palette that expresses trust and reliability as well as freshness and energy.