We sell specialty children's gifts and gift for new parents. Our target audience is busy female consumer looking for quality gifts that have that "WoW" effect.
The logo and packaging colors are attached. The design should be more elegant than childlike.
Our logo can be downloaded here:
We want the website to reflect High-quality(!), Wow, trust, informative, simple, clean, but not so bold as to scare off potential buyers.
These are brands whose style reflects ours as well:burberry.comelegantbaby.com,reeseli.com, louisvuitton.com, tiffany.com
From the list above, we like the fact the sites are very clean withouta lot of clutter. The products are really emphasized along with thepackaging as well.
We definitely need to place great importance on theway the products are displayed and how the package will look uponarrival since we are putting products into bundles.It should say "Luxury, Traditional/Classic"
The site mockup should contain the following main menu sections:Home Page, About Us , Products, Contact Us, Blog, Press.
We also sell high-end gifts for new mom's and dad's. So while there isa lot of children's gift baskets, etc. There are also a lot of Giftpackages for adults. So, we don't want it to look overly childlike orlook too much like a toy store for spoiled kids.
Note: We don't have any of the gift basket product photos yet. Sorry! For thetime-being, you can use stock photos or borrow gift imagery from otherhigh-end gift sites:
- Should be between 960 - 1,000 pixels wide
- HIgh-end look and feel
- Lots of white space and the feeling of "expensive"
- Jagged, alised text will almost certainly disqualify you. Please make sure that your anti-aliasing is turned on in Photoshop.