Our main service is residential remodeling/home improvements. We also build new construction and have done some commercial work, but these are very small portions of our work. Our target market is upper and middle-class homeowners in the greater Maryville, TN area with expendable income and a need/want for home improvements.
We would like a gender-neutral site with bold colors and a concise, easily-maneuvered organization of content
Lo que debe evitarse
Avoid anything too masculine or feminine.
a. The business is in a small but growing town, so we would like to somehow appeal to both the older, more conservative potential clients and the younger, more diverse crowd that is moving there. Also, we would like some sort of content on the site/brochure that emphasizes value since we are not the cheapest option and focus more on quality.
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