Although my website will have around 20 pages, I need only 5 pages designed. One of the main pages we need designed is the template page. This template page will be used by the webmaster to create simple pages such as: contact us, resources, service request, etc. This "blank template page" should always hold the theme and include the navigation buttons, company logo, and 'call me' icon.
The homepage will be one of the main pages we need designed. The homepage sets the theme that will be carried throughout the rest of the pages. It should hold a theme that is based around green building and energy efficiency. The homepage layout, should have the company logo along with the seals and logos for the certifications we hold. It should be sectioned in a way the the builder/developer visiting our page will find a quadrant of the page with links to the pages corresponding to his purpose of visiting. (ie. in the builder quadrant, you would see: "Request a Quote", "Service Request", "Forms for Builders".
Another quadrant would be tailored fo the HVAC (heating ventilation and air conditioning) contractor and would have links to sections such as: "Service Request", "Forms, Charts, and Tables", "2013 Title-24 Updates" "Climate Zone map".
Third quadrant would be for the homeowner with links such as "Energy Audit", "HERS II for Upgrade California", "Request a quote".
Fourth quadrant can be for consulting services one would be searching for such as "Title 24 service" "Energy Modeling" "Certified Green Building Professional".
Perhaps the "quadrant" idea mentioned can ben used with capturing even more by way of a an octant partition. The homepage should have a place that shows we are on Facebook and Twitter.
Homeowner's typically contact us for their existing home that requires HERS verification as called for by the building department. Homeowner's call for HERS verifications as called for on their energy calculations for the New Home they are building. Lastly, homeowner's will call us for an energy audit on their home to learn how they can save energy and money. The homeowner's page should clearly show that we work on single family residential homes. The theme should stay the same, but the graphic should change to show the single family home. On that page the webmaster can then add the services and links to other pages within our website built from your template page.
HVAC CONTRACTOR'S PAGE
This page is built with more of a blue collar, technician feel, yet still keeping the theme. HVAC contractors work directly with us to achieve compliance on their projects. Typically they are contacting us for pricing and to find out if we can handle their project(s). The HVAC contractors page should have an easy section for them to download the Climate Zone map, and certain PDF forms, submit a service request, and overall gain respect for our company based on its image. We want the HVAC contractor visiting our page to get the impression that he has found the most professional company (typically HERS raters are one man operation style businesses lacking the professional image we are looking to accomplish) through a very professional website.
Developers/Architects:This page should hold more of the corporate multi-family commercial contractor look. As a consultation firm providing Certified Energy Plans Examiner (CEPE) energy modeling for new construction, architects will send us their drawings requesting we provide the energy calculations for the specific single and multi-family projects. Developers are typically looking for a variety of our services but do not realize that we are the "one stop shop" that can handle their project from design stage through construction and final. Pictures of blueprints and so forth are appropriate.