We are aiming for the theme of the site to be informative in nature, but not too formal or stuffy, as the focus is on food and entertainment after all.
Though, considering our demographic, it should look and feel more mature.
(Please use the attached logo as a guide.)
The revenue model is on-site advertising, so space for vertical right/left rail banners (above the fold) and/or horizontal banners accompanying the header and footer, MUST be accounted for in the design.
In addition, as our Primary Use Case (see attached spec) relies solely on our site being visited due to event pages coming up in searches for Food Festivals, designs optimized for strong SEO implementation are ABSOLUTELY necessary.
Other General Design Requirements:
- Create mockups with simplistic, minimal layouts
- Use a lot of white space
- Use color primarily to draw attention to major functionality (please refer to attached final logo for inspiration)
- Create cluttered and busy layouts
- Use many colors
- Copy Yelp or Quora
We will require a layered PSD file as the final product (RGB).
We do not mind if you use stock images, but please make sure you declare them if so.