Clean, professional, not too busy.
Should have informational/educational feel, but a little edgy (appealing to both audiences listed above)
May include image of college-age women walking, maybe with earbuds or phone with concerned look at she realizes guy in the background is checking her out - or girl walking appearing very confident (bold) who notices, but is not concerned about the guy checking her out. Stock image is OK, but be sure to declare that.
Or surprise me with something else!
May include tagline, "Self-confidence, self-defense, self-mastery" near the "Bold Step" logo
Adjectives I have in mind for the website and service I provide are:
Professional, but cool enough to relate to college students
Established authority on the subject
Need design, plus all images broken out to individual graphics, preferably in PNG format, for final delivery