White Ginger is a women's apparel retailer that imports fine silk apparel from southeast Asia and are looking to expand in to e-commerce. All of the apparel offered is limited run high quality silk. The existing website can be found here -
The target audience for White Ginger is 35-65 y.o. women in mid to upper income levels. The line caters to women that can afford luxury items and are not as concerned with price as they are quality, fit, and unique design.
The new look of the website should be inspired by similar luxury brands - clean light colored design with ample white space. The focus of the pages should be the apparel. Some sample websites -