Header: Logo, Navigation (Products & Services / Contact, click on contact leads to particular part of homepage and no other page), Search
Intro & Reason Why: big background picture with attentive short intro text (reason why) to catch the users interest, call-to-action button to „learn more“, maybe include a hint to scroll down
Communication of Benefits: the most important criteria for our customer is growth (of profit), so this should be presented as the central element of the benefits-part. Other important benefits are: reliability and saving time.
Overview & short Description of Products and Services: (5 Features: Keyword Research, Product Data Optimization, Campaign Setup, Bid Management, Monitoring & Controlling), each feature should be presented with an image/graphic/illustration/animation… and a short description text with headline.
After presenting the technical products there comes the professional service & consulting feature of the account management
References: creative way to present about 2 or 3 customer voices and improvals, no standard quotes
Contact: short summary of benefits, contact-form, call to action, special offer for free report/campaign check, „stay-tuned“ registration for newsletter
Location: address, map, telephone, email, skype
Footer: Imprint, Privacy, Social-Buttons (Facebook, Youtube, Skype, E-Mail), „about-us-SEO-text“, Copyright
2) Products & Services Page:
Description of the companys tool with it‘s 5 core features:
Keyword Research Identification of Keyword-candidates and relevance evaluation
Product Data Optimization Adding relevant Keywords to customers product data
Campaign Set-up fully automatic set-up of new campaigns with highly efficient granular campaign structure
Bid Management fully automatic daily bid adjustment according to planned profit & sales targets
Monitoring & Controlling daily report about campaign performance and continuous optimization
Each feature should be presented by an image and/or graphic and/or illustration, …. and later a video (that we are producing) as well as a description text.
Customer Service & Consultation Information: professional account management support on behalf of the customers needs, regular campaign deep dives with detailed reports that are explained by one of our marketing experts