Throughout my creative process, in imagining and designing this logo, I tried to keep in mind and to express Dart Farms’ character, its unique identity and characteristics, as I ‘translated’ them from the brief. I wanted to express a sense of natural freshness and diversity and I tried to achieve that through a mandala-like composition built with natural vegetal elements grown by Dart Farms (cosmos flower, lavander, echinacea or thyme). In order to emphasize even more this sense of natural luxury, I used subtle, yet vibrant and deep color tones. In constructing each element, I tried to find an equilibrium between stylization and description and to express wholeness and community through the relations between parts and, as a direct result, through the composition.