In the heart of my four-month endeavor with càphê, a
Vietnamese coffee brand, creativity found its most vibrant
expression. Càphê, specializing in crafting distinctive ground
coffees and captivating coffee-flavoured beverages, embarked
on an exciting journey to redefine its identity. My role
as the brand's creative architect was to shape this transformation.
At the outset, càphê was a fledgling startup, a blank canvas
where every element needed to be created from scratch.
Guided by insightful conversations with the CEO, we envisioned
an aesthetic that embodied the essence of a "hot
summer Holiday." This vision materialized as a design concept
merging the worlds of fashion and coffee, creating an opulent
yet functional packaging.