This project focused on creating the label for Rasta Beach Club Rum, designed to capture the essence of Rasta culture. Using bold colors—red, yellow, green, black, and white—the label embodies the vibrant spirit of the Jamaican flag. A central character with dreads and a colorful hat reinforces this connection, adding personality to the design.

The round label is made up of concentric rings, with a striking black center and white lettering that immediately grabs attention. The surrounding green, yellow, and red rings enhance the visual impact, while a matching green label on the cap mirrors the central design.

The result is a fun, eye-catching label that stands out on shelves and in bars, perfectly reflecting the carefree, energetic vibe of the rum.