This logo is for a new promotional video company. My client told me, that his goal is to change the way companies create promotional videos for their products: “As we are looking to disrupt the industry standard of how things are done, I want a brand that is young, creative looking, fresh, modern and screams change.”

The minimalist, smart design breaks up the classic play icon on top and continues the lines in a surprising way. The icon combines a play symbol with a fox, the epitome of smart and creative solutions. A great logo for a game-changer who is going to work smart and agile is going to do things differently.