This logo features a cheerful pelican mascot, the bird symbol of Louisiana, dressed as a technician and holding a wrench to highlight service expertise. The design is set within a badge-style layout, using vibrant colors like teal and orange, ensuring the focus isn’t on traditional red or blue. The text is bold and easy to read, with "Heating & Air" highlighted in an orange banner for emphasis. The pelican mascot adds a local touch, personality, and approachability, perfectly representing the company’s customer-focused residential HVAC services. The design avoids common HVAC symbols like snowflakes or flames, creating a distinctive and memorable brand identity.