The contest holder likes an adventurous, fun, cool, mean, sporty, hip, deer design for their new outdoors company. My design represents a white-tailed deer, proud and brave looking, graceful and beautiful animal. Those characteristics are to be associated with adventurous attributes. Here you can see the definitive product: https://www.amazon.de/Daring-wasserdicht-Aktivit%C3%A4ten-hochwertigem-USB-Ladekabel/dp/B01MSPL9LX/ref=sr