The first upper semicircle of the logo represents the auditorium/amphitheatre. The second semicircle is the entrance (curved Spara Agora) entrance to the auditorium/amphitheatre. The two semicircles together shape a broadcasting symbol – representing knowledge sharing and the digital aspect of events and our product. The circle on the bottom is the delegate/visitor. Looking at the entire symbol and focusing from bottom up it is the visitor who is in the focus. A visitor can be a regular delegate, speaker, exhibitor, organiser etc. No matter in which capacity the visitor attends the event, he is the true knowledge sharing /broadcasting agent. Without the visitor all auditoriums would be just ruins and dust. Therefore, the entire logo looking from bottom to top, looks like the Visitor (dot) is broadcasting knowledge physical and digital.

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