'How Not to Start a Startup' is a newsletter featuring stories from founders, experts, and early-stage employees about the mishaps, blunders, and disasters they've faced to help other founders avoid the same mistakes.

I effectively conveyed the core message of the project by using an eye-catching illustration of spilled milk, a powerful symbol of failure in the startup world. I deliberately chose a captivating color palette that immediately captures the viewer's attention and piques their curiosity.