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The BUILDER Chōwa Concept Home will bring together an international design, development, and construction team from Japan-based Sekisui House and its wholly-owned home building company Woodside Homes. This concept home will introduce technologies, best practices, and a new approach to “improving society through housing,” to North America-based home building enterprises.
Due to be unveiled at the Consumer Electronics Show (CES), Jan 7-10, 2020, and the International Builders’ Show (IBS), Jan 21-23, 2020, both in Las Vegas, the goal of the BUILDER Chōwa Concept Home will be to introduce the U.S. market to the Sekisui House core value of “love of humanity,” as a strategic platform for the design and development of an innovative home of the future. Chōwa is an ancient Japanese term that represents the spirit of partnership and reflects life-balance, well-being, sustainable value, and connectedness to nature.
This house will engage with American families’ growing preference for homes that support health and well-being. It will highlight the balance and harmony between real-time benefits and timeless values in “slow living”; between indoor living and outdoor life, between technology and privacy, between comfort and simplicity, and between themselves and their community and the natural environment.