99NONPROFITS WINNER - Design a logo for a workforce, job training, employment certificate program

Restorative Pathways

Reentry Workplace Readiness

● WHO WE ARE & WHAT WE DO
➤ City Startup Labs is closing the socio-economic mobility gap through leading-edge skills training, hands-on instruction, support and mentorship, career building and community engagement for a new class of formerly incarcerated entrepreneurs, value-added employees and Black tech founders.
City Startup Labs' mission is to consistently deliver leading-edge entrepreneurial education and skills training to underserved, underrepresented, and marginalized populations resulting in new economic activity. We sit at the nexus of entrepreneurship, racial equity, reentry, economic mobility and technology.
➤ What we do: provide entrepreneurial education and/or workforce development & preparedness plus social/emotional capital for formerly incarcerated persons

➤ Our personality: Get it done!

● OUR TARGET GROUP
➤ Formerly incarcerated persons
➤ Philanthropists
➤ Community stakeholders

➤ How do we want our audience to describe our brand? Respect, Integrity, in service of the “least of these”, Productive and Effective

Gold - #F0B648 \ 240, 182, 72
Brown - A56E3C \ 165, 110, 60
Black (BTI): #000000 \0,0,0
Beige - #DDC9B6 \ 221, 201, 182

- We would prefer an Abstract, Emblem, or Combination-type logo

● STYLE & IDEAS
➤ Steps or pathway to personal restoration (not necessarily explicit)
➤ A fair chance to prove myself
➤ New possibilities
➤ seal, emblem (suitable for embossing and certificates), badge

● LOOK & FEEL
➤ Modern
➤ Bold & flowing
➤ sans serif type [Dreamscape, Montserrat, Gaming Sporty Reg, dearJoe 7, Pelatine

● WHAT TO AVOID
➤ animals
➤ script font