wein.strob7 tuvo su nuevo a través de un concurso de diseño:
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El Brief
Industria
Alimentos y bebidas
Inspiración de colores
Nombre de la empresa
Weingut Strobl Lorenz
Sitio web existente
...
El Brief
Nombre del producto
WÖSCH-Spritzer
Descripción del producto
We are a winery, located in the wine region Weinviertel in ... And now we also want to produce the famous drink called Spritzer (or Schorle in Germany). It`s half wine and half sparkling ... Normally the classic Spritzer is made with the variety Grüner Veltliner, but we are famous for our Welschriesling, so we want to produce the drink with...% sparkling water &...% ... In our dialect we say "wösch" to the variety ... Thats why we want to name the product WÖ...
Descripción de los usuarios potenciales del producto
Normally younger Generation between... to... likes to drink ... It`s perfect for travelling, because you can easily take the small bottles (0,...l) with ... But also after Sports (Soccer, Tennis) everybody likes to trink a spritzer or ... And it`s not that much expensive, so almost everybody is able to buy a ...
El Brief
Atributos de estilo
El Brief
Necesidades de diseño
I want a label for our Spritzer-bottle which is about...mm high, the glass is ... The bottle circumference is about ... So the max size of the label should be...mm high and...mm ... I always want to identify myself with my ... So I want to have some special things on the ... I like to drive with our Puch Maxi (it`s a motorcycle and a picture is in the attachment), especially in our wine region ... The Weinviertel is gentle rolling hills wine ... (a picture is in the attachment) I also like to play ... Due to that the Spritzer is a cultural drink in Austria, I want to combine this with the cultural wine variety Welschriesling and the cultural motorcycle, the Puch ... But I would also like to approach the sport-generation, and so I would like to have something like a soccer-ball on the label, like on the Carrier from the Puch ... So what should be on the label: - The Puch Maxi: I would like to have my model on the label, if ... Eventually somebody riding the Puch, please use a helmet, like on the picture in the ... - the wine region Weinviertel: maybe with gentle rolling winehills in the back? The picture in the attachment is from our region, so it would be great if it would be simillar on the ... - something also the sport generation can identify with (for example a soccer ball on the carrier of the Puch Maxi). - our wine estate logo (it`s okay if it is just in the background and not to ... Next to the frontview of the label (I want everything on one label) there also must be some legal information including a barcode on ... (about... mm at the end of the label should be enough). Regarding the colours you can choose ... it`s okay if you use different ... From de design at all i would prefer a retro ...
Dimensiones del envase / paquete
I want a label for our Spritzer-bottle which is about...mm high, the glass is ... The bottle circumference is about ... So the max size of the label should be...mm high and...mm ... (a bottle example is in attachment)
Adjuntos
El Brief
Adjuntos
Paquete Bronce
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