Portafolio
:format(webp)/99designs-contests-attachments/72/72518/attachment_72518774 "The initials of the name - U & H - have been merged together to form an icon based on the design of a shield (alluding to the 'hero' part). The design was kept rather simplistic to keep emphasis on the initials and to give the icon a modern urban feel.")
:format(webp)/99designs-contests-attachments/68/68035/attachment_68035402 "An animal character was sought as the icon and ultimately, an elephant was chosen - chosen for its imposing presence and its famed strength. It was illustrated such that a key can be seen in the negative space underneath it - hinting at they key's protection and safety (emphasised by the elephant's curling trunk around it). Moreover, the key being in negative portrays the temporary keys - being there without being there, hidden yet in front of everyone (as it is the nature of the virtual vault).")
:format(webp)/99designs-contests-attachments/74/74479/attachment_74479217 "The concept was based on the idea of truth itself, or rather of seeing the hidden. This was translated to the design, where a person's face was 'revealed' within the negative space between h, l and i. This alludes to seeing the hidden deception in others as well as recognising one's true self as an aim of personal awareness.")
:format(webp)/99designs-contests-attachments/74/74227/attachment_74227701 "The concept was based on the the product that Hypernose provides : e-nose. Hence, the 's' in the name was tweaked and modified such that it resembled a nose icon, hinting at the nature of the product without compromising the readability of the name.")
:format(webp)/99designs-contests-attachments/74/74320/attachment_74320217 "Given the number of services provided (speaker, author, artist and more), the concept was to hint at the wide range of talents (which merge and complement each other). This was shown through the intersecting concentric circles. Furthermore, this icon was based on the geometric shapes of the initials - K & B.")
:format(webp)/99designs-contests-attachments/65/65285/attachment_65285295 "Logo for an entertainment/movie-related blog with the initials of the blogger designed as play icon (hinting at the nature of the blog)")
:format(webp)/99designs-contests-attachments/66/66213/attachment_66213492 "The logo has been designed around the concept of 'face', given that it's not only part of the name but also part that the jobseekers would be presenting through their videos.
The 'face' has been illustrated through the name itself with the typography of the 'job' forming the nose, eye and ear. This whole has been brought forth through a rounded square forming the face. A smile has been added not only to emphasise the 'face' but also to add an element of joy, lightness. The style has been kept very subtle and simple, playing more on the typography itself. It has an iconic style which is rather prevalent on the online platform (icons, apps, smileys...).")
:format(webp)/99designs-contests-attachments/67/67477/attachment_67477884 "The icon of the logo is based on a baby pin which has been illustrated through the initials, M & D. This element was chosen because of its connection to baby care. Design-wise, the stylisation was kept very simple and contemporary with clear strokes and rounded corners. It evokes not only softness but also a certain level of sophistication.")
:format(webp)/99designs-contests-attachments/66/66630/attachment_66630937 "The page has been designed by considering both aesthetics and user-friendliness. The streamlined layout of the page allows a fluid linear read. Ample amount of white space has been allowed so as to not distract from the main marketing message/product. Icons (with bullet points) have been used not only to make the content easier to understand but also to engage the visitor.
Colour-wise, the cyan blue of the product has been used as main colour with occasional bright orange to attract the visitor's attention to the CTA's. The whole feel of the page evokes elegance and professionalism.")
:format(webp)/99designs-contests-attachments/65/65176/attachment_65176690 "The form has been designed in a clean minimalist layout. Special care had been taken for the nurse/reader to better understand the details. For instance, all instructions (questions to be asked to patients) have been either highlighted in yellow or treated in grey italics. This allows a clearer distinction from the form's details to be filled (which is in blue normal font). Sections have been segmented visually for a better flow. Blue has been used to bring a moderate formality to the procedure along with a dose of yellow as a refreshing change/enthusiasm.")
:format(webp)/99designs-contests-attachments/65/65833/attachment_65833506 "The pages have been designed to not only visually appeal to the reader (inciting him/her to read) but also to ease the reading process. Given that it's a rather technical article, ample amount of white space have been allowed so as to make the reading easier and more 'fluid'. This also adds a feel of professionalism and structure to the pages. The 'Headline' (the subject being tackled on that page) has been announced on the left to let the reader know what to expect with bold large quotes added below to incite his/her curiosity.")
:format(webp)/99designs-contests-attachments/76/76937/attachment_76937178 "Given that the brochure is aimed towards wedding and reception parties, the design was focused on the aesthetic - to not only appeal to the audience but also to reflect the level of service delivered by ERPC.
To achieve this, the content was placed in a clear structured format for easy readability. The brand colours were used to make it more appealing. And this was further enhanced by the pictures and illustrations which were used to give the brochure a more lively and classy feel.")
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