Portafolio
:format(webp)/http://s3.amazonaws.com/projects-files/42/4247/424766/28feac51-d8a0-4078-bb9d-de29d31256ea.jpg "Brutal is 'slang' in Spanish for something that is beyond great.
Client said: \" I'd like a logo that represents our rebellious and innovative nature. Brutal will be presenting all types of live events. From latin concerts (salsa, reggeaton, trap) to american pop to classical music. Hence the logo has to blend and mix with all genres.\"
The challenge was to find a way to coherently bring together elements borrowed from different cultures or styles.
The skull (refers to the rebellious side but also evokes Latin influences) is the catalyst.
To this is added: a mediator , F-holes, notes-eyes
2 tuning fork, 6 tuning pegs
- The hand is the sign of the devil's horns (concert rock evocation) the bones of the arm extend to form 2 ivory keys of a keyboard ...
Muted colors like a background music that does not interfere with the main theme.
The font has been completely personalized.")
:format(webp)/99designs-contests-attachments/92/92720/attachment_92720488 "An \"Art Nouveau\" logo-illustration combined with elements from India. The peacock is a symbolic animal: it represents fertility.
I wanted this peacock as the center point of a Cashmere pattern.")
:format(webp)/99designs-contests-attachments/91/91526/attachment_91526330 "I wanted to emphasize the particularity of this rum: born in Martinique (represented by sugar cane on the left side of the label) and \"aged\" in France in barrel of Bordeaux wine (represented by the vine on the right side).
At the bottom a boat makes the connection between the two sides. The colors (black, gray, gold) gives the luxury and exceptional side of this rum.")
:format(webp)/99designs-contests-attachments/74/74938/attachment_74938269 "I chose this quote because it really speaks to me ... I emphasized the word mistake, ornaments, sophistication ... The little creatures that give life to the citation, can be seen as apprentices designers, they make mistakes but also correct them...")
:format(webp)/99designs-contests-attachments/73/73505/attachment_73505402 "Here are two sentences (for me) contradictory:
\"We want people to smile when they see our logo.\"/ \" Our business creates products that help solve problems associated with food, like heartburn, indigestion and upset stomach \".
Difficult to smile with such products ...
I thought to create twins, differentiated by culinary accessories (and their glasses for the cool side ...)
Their respective attitude (the hand which holds the \"head covering\" of other one) brings a additional touch of humor...
I wanted to keep the logo in black and white, more unusual for the concerned sector, it will catch more the eye.")
:format(webp)/99designs-contests-attachments/73/73584/attachment_73584631 "Here's what the customer told me:\" I’m most definitely not looking for something ‘fresh and clean and modern’.../...\"
Hum... ok, let's go!
I have not won (congratulations to the winner!) but I took a real pleasure to do this illustration-logo!")
:format(webp)/99designs-contests-attachments/65/65163/attachment_65163768 "The client wanted a fugu; slogan pointed me; A needle resting on a vinyl-record, music can begin; and if the vinyl-record* replaces the letter \"O\" , that's even better! As the logo had to have a vintage spirit, I fully played on the colors and typography.
*Disc title:
\"Maybe one day I will express myself properly in English ...\"")
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:format(webp)/99designs-contests-attachments/95/95653/attachment_95653835 "A website that features recipes from long-gone restaurants, hotels, resorts, cafeterias, and the like—even famous people—along with authoritative histories to go along with them.")
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