Portafolio
:format(webp)/99designs-contests-attachments/96/96671/attachment_96671448 "A mythical bird emerging from the sacred.
Anthology Cannabis is a lifestyle brand that aims integrate and legitimize Cannabis as a medicine in our current cultural narrative.
The client is interested in sacred symbology, and sought a mark that \"awakens the infinite world we inhabit and the cycles of nature\" and \"strikes a deep subconscious cord.\"")
:format(webp)/99designs-contests-attachments/88/88530/attachment_88530203 "The client used AMA as initials for many years and reversed this to AWA, which in turn suggested Awake as a business name. The client is code-oriented (a developer and architect mainly in java) and is establishing an IT consultancy in that field. The mark — abstract and stylised — purposely echoes W and M within the form of a bat, tying the logo to the personal journey of the client. The bat is awake when others sleep, so is an appropriate and distinctive icon for this business that emphasises forward looking IT strategies.")
:format(webp)/99designs-contests-attachments/93/93910/attachment_93910366 "This company makes watches for women — mostly wood-based designs. The client sought a minimalist mark. The Argo was the ship on which Jason sailed in search of the golden fleece. Here a circle represents the world, and a flat line the littoral of the ocean, on which Jason set out. In the centre is a gentle apex, meant to echo an A, while remaining feminine overall.")
:format(webp)/99designs-contests-attachments/94/94231/attachment_94231241 "The client — Jazz pianist and vocalist Neeki Bey — contacted me to work with him directly. Running with intuition, the mark I arrived to aims to convey the spirit and feeling of music. Harmony, sensibility, soul. Folds, peaks and lulls, the line art is matched carefully with a subtle mid-contrast typeface. The events Ikeen produces are centred around highly talented musicians, so I wanted to lean towards classic, but remain contemporary and approachable. The company is also branching out into events production in general. While the mark is intended to evoke the flow of music, it is oblique enough to serve its purpose relative to a wide range of events.")
:format(webp)/http://s3.amazonaws.com/projects-files/70/7033/703379/f5d9f88a-a514-4795-ad14-9e411e2add5b.jpg "Audiophile Music Group is the umbrella company of a number of electronic record labels, working with over 500 international artists on over 1,000 music releases in the past six years. Audiophile's releases have amassed over 400 million plays across streaming platforms, and have been featured by some of the top radio stations and music publications in the world.
The client in this instance wanted to update an existing logo. They had a solid idea of what they needed, but we also explored other directions. I ventured into 3D modeling and advanced techniques in geometric triangulation, first developed by mathematician Boris Delaunay in 1934. What emerged were some interesting art pieces, but to translate this to a workable logomark took a significant degree of simplification.
We settled on this cubist-futuristic head, part organic, part machinic. We paired this with a clean, extended sans serif font, to add gravity and maturity.")
:format(webp)/http://s3.amazonaws.com/projects-files/70/7033/703379/488e2c7e-a899-40d6-9fa4-84e68a0be72c.gif "Along the way of designing the logomark, and to help spur my imagination, I created for Audiophile a number of generative/glitch art video pieces, of which this is one.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/211972c3-2336-46d0-b550-12114b01bed3.jpg "Web3nativ is a news and lifestyle organization covering developments and events within the web3 space. The client wanted a meaningful but minimalist mark, and we honed in on this combined mark and workmark featuring a dimensional 3. Constructed from blocks - to echo blockchain - and doubling as an E to spell \"Wen\" in shortform (a nod to 'Wen moon?'), the branding is stark and precise.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/6317bdc4-b7bb-4e09-a25a-79dfbc0454ef.gif "A simple glitch reel, underlining the vibe of Web3nativ.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/0b35562b-c954-4feb-b1ad-ab599824d429.jpg "Redsake (from sake, the Japanese rice wine: 酒) is an emerging brand of racing world apparel.
We wanted the mark and wordmark to be bold, strong, and somewhat aggressive, able to stand out alongside the branding of Ferrari, McLaren, Red Bull, and others. We settled on this mark that contains multiple layers. First, there is a sake bottle in negative space. Part of the bottle — the least amount of the bottle possible. Second, the outline curves up, like a Japanese torii (鳥居), the traditional gate commonly found at the entrance to a Shinto shrine, marking symbolically the transition from the mundane to the sacred. These lifted corners also look like horns, suggesting a strong, dominant presence. After arriving to the idea, the mark was gridded to ensure geometrical precision.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/5bf0b89e-64fa-4f86-9df5-3a4b7bdd9a83.jpg "Superfuture Syndicate (SFS) is a Seattle-based video game development studio founded by award winning developer Samantha Kalman (Sentris, Echoic Memory, Apex Legends, Astronomer).
SFS works at the intersection of play and feeling, with intentional and sophisticated designs. SFS cares deeply about building a better world through play. SFS wants to break into the hearts of its players and seed powerful joy-filled experiences, rich with a vastness of humanity and emotion.
Superfuture denotes a deeply optimistic perspective. Syndicate is used to twist the language of oppressive capitalism toward a humanistic direction.
Expansive, optimistic, advancing, caring, and human were key themes that emerged as we discussed the vibe SFS wanted to convey in its branding.
We settled on a mark that represents and encapsulates an expanding, futuristic horizon — a calm place of beauty, mystery, and potential. We also played with SFS in a creative way, to underline the studio's grounding in design.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/ff7c1f72-d417-4f4a-8e14-cf2a996fcc4d.jpg "Latent Capital is an investment company based in Lichtenstein. The client had tried many times with numerous designers to develop a futuristic / minimal / anagram like logo, but had not arrived to favorable results. I worked on a custom wordmark and letter mark, and was hired to also create additional graphics for future brand assets.")
:format(webp)/http://s3.amazonaws.com/projects-files/164/16495/1649539/fd0d1b8c-b1e6-4c85-94ce-126a18c52e8c.jpg "Level Up is a US-based company that delivers mobile, personalized intravenous (IV) health boosts, branching out now into new services (lab work, peptides, hormones) and looking to establish a national franchise of bricks and mortar health and wellness centers. The client was looking to take an existing logo/brand and overhaul it with a more modern and minimalist design.")
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Senior Cairo-based designer, influenced by Rothko, VOMIR and Bill Viola. Great design is closer to sculpture than painting. I'm always trying to take something away — to reduce things down to their essence.
1-to-1 project invites only.
What no one will tell you: Contests aren't the best way to source design. Why? Designers don’t have time to invest when they work for free. ⭢ Read more
Miembro desde:
sábado, 23 de julio de 2011
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"great work as always. "
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"Fantastic, as always. "
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