mv..

Shapes and colors must have symbolism, not be thrown in randomly. To exist between the semiotics of signs and freedom of abstract art.

Logos are hooks, the first information that people get about the company. They bring the information faster if they are simple, clean, without visual noise. Composed of a minimum number of elements that will still tell the complete story.

By telling nothing, logos are waste of time and money, an expensive tool that does nothing.